CBS, the parent company of Last.fm, has announced that it is going to launch a brand new radio station on CBS Radio HD on October 5th. The broadcast, which will begin to air in New York (102.7 HD2), Los Angeles (93.1 HD2), Chicago (93.1 HD3), and San Francisco (105.3 HD3), will be powered by Last.fm’s weekly charts, which are determined by Last.fm “scrobbles” in what amounts to the biggest crowdsourcing experiment to ever hit radio.
This is something that CBS has wanted to do ever since it acquired the company for $280 million, and it makes complete sense. The flagship program will be called “Last.fm Discovers,” hosted by Sat Bisla. The station will play music based on the total number of plays, artists that show significant growth, and the most favorited music on Last.fm. Doesn’t that seem like a better way to choose a radio’s playlist than a robot or a single DJ? We think so.
http://mashable.com/2009/09/11/cbs-radio-lastfm/
| < Prev | Next > |
|---|
